Despite a rogue news report a few years ago, the benefits of regular flossing and brushing have generally been widely accepted. So, why do only 30% of Americans report flossing daily and even more (32%) admit to never flossing at all? Most likely it’s because while the obvious benefits of regular flossing are worthwhile – gum health and fresh breath – they’re also relatively intangible. Let’s be honest. Possessing healthy pink gums doesn’t ...